BRUCE EICHERMAGICBUSINESSA DIFFERENT PERSPECTIVE ← BACK TO ALL KEYNOTES

Two ways to see AI differently.

THE ILLUSION
OF CONTROL

Who’s really making the decision—you or AI?

As AI increasingly shapes the information we see, alternatives we consider, and actions we take, human involvement doesn’t necessarily mean human judgment.

Through interactive magic, optical illusion, and real-world AI examples, Bruce explores how easily we confuse:

  • Choice with control
  • Information with truth
  • Confidence with accuracy
  • Human involvement with human judgment

Audiences learn three principles for maintaining meaningful human judgment:

INFLUENCE
Recognize how AI is shaping your thinking.
AUTHORITY
Know what to trust and how much authority AI should have.
ACCOUNTABILITY
Know where human judgment must remain.

Audience takeaway:

Make better decisions in an increasingly AI-influenced world.

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AI THROUGH THE EYES
OF A MAGICIAN

What if one of AI’s greatest advantages isn’t knowing more—but helping us see differently?

Most people use AI to get answers faster. This keynote shows them how to use it to see things they couldn’t see before.

Through interactive magic, optical illusion, and real-world AI examples, audiences discover how three principles can change the way they use AI:

CONTEXT
Intelligence without context isn’t enough.
PERSPECTIVE
Use AI to see what you aren’t seeing.
ASSUMPTIONS
Challenge what you think you know.